A PLATFORM BUILT FOR
BASKETBALL'S MOST
CREDIBLE VOICES
DunkTrax's partnership strategy is focused on aligning with ambassadors, trainers, schools, facilities, and performance brands that want to shape the future of basketball development.
STRATEGIC AMBASSADOR
& BRAND PARTNERSHIP
Shaquille O'Neal serves as President of Reebok Basketball, giving DunkTrax a natural aspirational alignment with a basketball leader who spans youth culture, elite competition, media, and business. Reebok is actively rebuilding its basketball presence — creating a strong strategic fit for a platform centered on measurable development and trusted player data.
DunkTrax is building toward an ideal flagship partnership with Shaquille O'Neal and Reebok Basketball to accelerate trust, awareness, and adoption across youth, amateur, and elite basketball.
* ASPIRATIONAL PARTNERSHIP TARGET — NOT YET CONFIRMED
"This is how DunkTrax becomes more than a product — it becomes a basketball movement with trusted data at its center."
WHO WE PARTNER WITH
Ambassador Partners
Elite basketball figures who can amplify DunkTrax's credibility and reach across youth, amateur, and professional audiences.
Performance Brand Partners
Footwear, apparel, and equipment brands seeking authentic connection to verified basketball development data.
Facility & Event Partners
Gyms, training academies, showcases, and tournaments that want to offer DunkTrax tracking to their athletes.
Institutional Partners
Schools, colleges, and athletic organizations looking to integrate DunkTrax into their recruiting and development programs.
THE DUNKTRAX
ADVANTAGE
Elite and Mainstream Credibility
Align with a platform that bridges grassroots basketball and elite development with verified, trusted data.
Bridge Between Grassroots and Professional
DunkTrax connects the amateur pipeline directly to college and professional scouts through real performance data.
Strong Storytelling Around Player Development
Every player's journey is documented in data — a powerful narrative for brands and ambassadors.
National Activation Opportunities
Camps, showcases, leaderboards, and co-branded challenges create high-visibility touchpoints.
Verified Player Performance Connection
Opportunity to connect footwear, content, and verified player performance in one trusted ecosystem.