Every movement tracked. Every shot verified. Every session timestamped.
BASKETBALL DEVELOPMENT
STILL RUNS ON NOISE
The system rewards highlights over truth. Players grind daily — but their effort disappears into inconsistent stats, subjective opinions, and unverifiable claims. The infrastructure to capture, verify, and communicate real performance simply doesn't exist.
"Players train hard, but the system still lacks verified performance infrastructure."
Viral clips replace verified performance. The best players don't always get found.
Practice data is unstructured, unreliable, and impossible to compare across athletes.
Coaches and players get no live mechanical insights during sessions.
Scouts rely on gut feel. Overlooked talent never gets a fair shot.
EVERY HOOP BECOMES A
VERIFIED INTELLIGENCE
SYSTEM
Using embedded backboard vision and edge AI, DunkTrax captures every shot with precision — no wearables, no manual logging, no guesswork. Each session generates a verified, timestamped record of exactly how a player performs.
Instant verification of shot outcomes with entry angle and depth.
Shot arc, speed, and flight path measured on every release.
Court position and zone tracking tied to every data point.
Mechanics tendencies, consistency scores, and long-term development trends.
Embedded camera + edge AI at the backboard. Zero setup per session.
THE HOOP IS
THE TRUTH POINT
The backboard is the single most information-rich position in all of basketball. Every shot passes through it. Every outcome is defined there. DunkTrax places intelligence exactly where the truth lives.
Result: Trusted data with less manual input and zero guesswork — the most defensible capture position in the game.
ONE PLATFORM.
FOUR LAYERS.
DunkTrax is not a gadget. It is a full-stack basketball intelligence system — hardware, software, analytics, and recruiting infrastructure built into a single connected platform.
Smart Hoop Node
Embedded camera and edge intelligence installed at the backboard. Captures every shot automatically with no setup required per session.
Player App
Sessions, drills, shot analytics, trends, rankings, and progress reports — all in the player's pocket.
Coach Dashboard
Mechanics insights, player comparisons, drill validation, and long-term development tracking built for coaches who demand precision.
Recruiting Portal
Verified player profiles and trusted performance records accessible to scouts, college programs, and recruiting networks nationwide.
BTRD SCORE
Basketball Talent Rating & Development
BTRD is DunkTrax's proprietary player intelligence engine — a composite score that goes far beyond points per game. It creates a portable, comparable basketball identity that travels with a player throughout their career.
Device-linked session data, not self-reported stats.
Arc, angle, depth — measured, scored, and tracked.
How fast is this player improving? A metric recruiters actually want.
Performance weighted against the level of competition and environment.
TRUSTED STATS ARE
THE DIFFERENTIATOR
Every session on DunkTrax is cryptographically defensible. This is not a highlight reel — it is an audit-ready performance record. That verification layer is what turns raw training data into legitimate recruiting infrastructure. No other platform in basketball development can match this.
Every session is tied to a verified Smart Hoop Node — no anonymous uploads.
Exact time, date, and facility recorded for every shot and drill.
Only structured, protocol-compliant sessions count toward the BTRD score.
Hardware at the hoop creates a data capture position that apps and wearables cannot replicate. The combination of backboard vision + verified identity + AI scoring builds a defensible network effect:
Real-time mechanics insights and player development tracking
MULTIPLE
REVENUE STREAMS
DunkTrax is built for diversified, recurring monetization across every stakeholder in the basketball ecosystem. Hardware creates the network; subscriptions and licensing create the compounding revenue engine.
Smart Hoop Node sales and facility leases
Monthly and annual player subscriptions for app + analytics
Dashboard access, drill libraries, and mechanics tools
School, club, and AAU program licensing tiers
Scout and college program subscriptions for verified data access
Coaching marketplace revenue share + sponsored competitions
START NARROW.
EXPAND FAST.
DunkTrax enters at the highest credibility point — elite trainers and premium facilities — then leverages verified data density to unlock each successive market. Every new install expands the network and strengthens the data moat.
Premium training gyms and high-profile individual trainers — highest credibility, fastest early adoption
AAU programs, youth leagues, and showcase event partners
Varsity programs, prep academies, and state athletic associations
NCAA programs, recruiting coordinators, and national scout networks
International player ranking, identity platform, and global recruiting network
THE FUTURE OF RECRUITING
IS VERIFIED DEVELOPMENT DATA
Recruiting is broken because the data is broken. Scouts make million-dollar decisions based on highlight clips and in-person observations. DunkTrax replaces opinion with evidence — giving every stakeholder a trusted, comparable, and portable performance record.
Find the Best Shooters
Identify top performers by class, region, and position using verified data — not reputation.
Surface Overlooked Talent
Verified data levels the playing field for athletes who lack exposure or an elite training pedigree.
Evaluate Improvement, Not Just Highlights
Scouts see how fast a player is developing — a far more predictive signal than a single game clip.
TARGET FLAGSHIP
PARTNERSHIP:
REEBOK BASKETBALL
Shaquille O'Neal serves as President of Reebok Basketball. Reebok, owned by Authentic Brands Group, has been actively expanding athlete-led brand partnerships and grassroots basketball initiatives — making DunkTrax a compelling strategic fit as a development platform partner.
Shaq's name and Reebok's brand accelerate trust with youth athletes, facilities, and media.
Co-branded facilities and Reebok Basketball channels unlock national reach from day one.
Reebok-DunkTrax challenges, showcases, and competitions drive platform engagement.
A marquee brand relationship materially strengthens fundraising and Series A positioning.
"With the right ambassador and brand alignment, DunkTrax can scale from elite training technology into a category-defining basketball platform."
* ASPIRATIONAL PARTNERSHIP TARGET — NOT YET CONFIRMED